goodnessknows. try a little goodness
“Crafted with real fruit, dark chocolate and whole nuts in bite-size portions, it’s an easy way to do something good for ourselves. So go ahead. Try a little goodness™”- goodnessknows.com
This platform coupled with a great product offering allowed goodnessknows® snack squares to launch nationally in the summer of 2015.
With wholesome goodness on their side, goodness knows set out to create a brand awareness initiative to drive in store sales at BNC and impact the college market.
Snack time dilemma of the fast-paced student life; college students demand fantastically healthy options for themselves. goodnessknows® partnered with BNCM/BNC for a product insights and sampling program during Fall Back to School 2015 to support brand awareness during an integral time of their national rollout.
With 720K samples distributed, the campaign, which spanned 4 months at 100 BNC stores engaged in 327 live intercept surveys.
Activation initiatives were supported with in-store signage at 100 on campus BNC bookstores reaching 4.3M impressions and social media dedicated posts.
327 Live intercept surveys
720K Samples distributed
4.3M In-store signage impressions