CHEVROLET: Drive of Your Life Sweepstakes

How do we get our graduates ready for real world?

THE GOAL:

As Seniors approach the next phase in life, Chevrolet embarked on a nationwide campus tour to prepare students for the world, generate leads and build brand awareness by promoting the Chevrolet Graduate Drive of Your Life Sweepstakes across more then 550 campuses, both online and in store.

THE SOLUTION:

BNCM brought the Dealership to Campus: The Chevrolet Graduate Sweepstakes event was a one of a kind Ride & Drive experience; the team visited 2 campuses with 635 student vehicle engagements. Students test-drove several different Chevrolet models to see which vehicle best fit their needs and personality on their own terms: ON CAMPUS. The on-campus event was dynamic/spirited with live music, food, drinks, games and of course prizes. The winner of the sweepstakes was setting out on the open road of life in a new CAR!
With saturation throughout all asset channels including, in-store signage, bookmarks, window banners, cap and gown collateral, counter displays, dedicated emails and digital advertising, BNCM communicated the brands message and Chevrolet Graduate program to more than 4M students.

THE SUCCESS:

10M+ earned impressions

75K Sweepstakes entries

9% Increase n sweepstakes Signups

635 Vehicle Engagements

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