Not Your Average Sample Box


Our curated college sample boxes can introduce your brand to millions of college students nationwide.


Subscription and sample boxes have exploded since 2010 and continue to gain in popularity. They’re a win-win for everyone. For marketers, they’re an efficient vehicle that encourages product trial and builds long-term loyalty among new and existing customers. For consumers, they’re a risk-free and exciting way to enjoy new products.

Millennials, including the 18-24 year-old college set, are driving the meteoric popularity of these boxes, offering food, beauty, personal-care items and more. According to Vantiv Advantage, an astounding 92%* of millennials subscribe to subscription services.

Today’s college students want excitement and variety, and like their older millennial counterparts, they demand convenience from the brands they buy.


College sample boxes take your sampling program to the next level.

For marketers looking to grow brand sales and grab attention within the college marketplace, sample boxes should be a cornerstone of your brand’s marketing strategy.  A full 84% of college students say they are more likely to purchase a product after receiving a free sample or trial**, while sample boxes take your sampling program to new levels with expanded innovative opportunities to connect your product and message.


A full 84% of college students say they are more likely to purchase a product after receiving a free sample or trial. **


Capture the loyalty of your college student customer with boxes that align with key college moments.

Student life revolves around key milestones and events throughout the 4-year college experience. So, what better way to get your brand into college students’ hands, within a relevant context, than aligning with these key moments? Our NEW STUDENT BOXES help ease the transition into college life. ATHLETIC BOXES capture fan excitement and enthusiasm around college sports. HOLIDAY BOXES get students in the holiday spirit as they finish out the Fall Term. GRADUATION BOXES congratulate new grads while introducing them to products and offering tips that will help them in their after-college-life.


Opportunities inside, outside and all around.

We provide the opportunities, you decide what works best for your brand strategy and budget. Place one or more samples — and add collateral, coupons or sweepstakes entries inside our sample boxes. For maximum impact — takeover the outside of the box with your logo and brand message.


Reserve your spot in our Graduation 2018 Sample Box.

We’re excited to provide your brand with direct access to the Class of 2018. Barnes & Noble College is surprising seniors with a Graduation Sample Box filled with free samples, branded inserts, and products as they  enter the next chapter of their lives. Capture their loyalty at this key life moment by getting your brand in their hands; driving product trials and delivering exclusive offers.


Want to get your sample program in the box?  Lori Cohn ( can provide ideas and opportunities to  introduce your product and messages in our upcoming collegiate sample boxes.


*Vantiv Advantage 2017

**Barnes & Noble College Proprietary Research


Back-to-College Spending Expected to Reach All-Time High

Get Your Brand Front and Center for This Year’s Back-to-College Shopping Season


The National Retail Federation (NRF) just reported that back-to-college spending is on track to reach $969 billion this fall – an all-time high – given strong consumer confidence and higher student enrollment.

Ready to take part in what’s predicted to be record-setting back-to-college spending this fall? Barnes & Noble College can introduce your brand to students as they arrive back on campus. Download our latest infographic here.

Can’t get on campus this fall? Ask us about the many ways to reach students and parents via email, social and digital advertising. Contact us today.


back-to-college spending