Today’s US college students spend billions annually* on food, clothing, automotive, technology and other consumables. Shouldn’t they be spending on your brand?
One of the biggest challenges marketers face is cutting through the clutter to truly engage the college student audience. They want highly targeted, one-of-a-kind programs that will reach college students frequently throughout their college years. They want to build authentic relationships with loyalists who will stick with their brands beyond college graduation. Not an easy feat, they say.
Barnes & Noble College Marketing is the only college marketing platform that provides direct on-campus access to over 5 million college students, parents and alumni, PLUS in-depth insights into their shopping and brand preferences, attitudes, and purchase intentions.
Programs connect with students at important milestones throughout their college journey, like freshmen orientation, exam time, homecoming and graduation. Programs can be customized to align with key marketing timeframes such as new product launches, holiday shopping, and other seasonal and promotional events.
Engage Them Online: DIGITAL MARKETING
Reach them where they meet and socialize online. Seventy-four percent of college students have talked to a friend about a favorite brand in the past week. Let’s get them talking about your brand, too, with our email marketing programs, custom content on our student blog, social media, and online and mobile campaigns.
- Email Marketing reaches 3M+ students and parents with an average open rate of 30%.
- Custom Content on our student blog, The College Juice, reaches over 2M+ students through its monthly newsletter.
- Social Media campaigns reach 1M+ followers.
- Online & Mobile Advertising on 700+ school-branded websites reach students and parents year-round, with 300M impressions and over 500K mobile users.
Social drives sales. College students are your best brand ambassadors. When they love a brand they spread the word by posting and reposting.
Meet Them When and Where They Shop: IN-STORE ADVERTISING
Place your message in 700+ US campus bookstores and 75 cafés. Our stores have 85 million visitors annually, so our high impact signage, café marketing (coffee sleeves, table tents and events), and digital TVs (49 million impressions) get you noticed in a big way.
Immerse Them in a Customized Brand Experience: LIVE ENGAGEMENT
Create unforgettable experiences that drive brand awareness, stimulate trial, and acquire new customers. In-store and web-order sampling, omni-channel sweepstakes, event sponsorships, and customized in-store and campus events make it easy for students to interact with your company and products.
- Sampling via hand-to-hand or fulfillment boxes is an easy way to spur trial.
- Omni-channel Sweepstakes that create excitement around your brand.
- Event Sponsorships connect with students in high-traffic, socially engaging events.
- Customized Events held in store can be crafted around your brand personality and message.
Understand Them: MARKET RESEARCH
Gain insights from our POV Community of 10,000 students and 5,000 parents. Gauge brand awareness, purchase intent, and campaign effectiveness. In-person interviews, live intercepts, focus groups, and other types of research can be customized to provide additional brand insights.
Barnes & Noble College Marketing will work with you to refine your standalone research project or incorporate our research into your marketing program, ensuring that you deliver the information your customers want—where and how they will look for it. Any program can be refined and tested prior to full rollout.
- POV Community of 10K students and 5K parents provide cost-effective, quick results thanks to our 60-70% completion rates and high member satisfaction scores.
- Custom research is gathered from our community via live intercepts, focus groups and other research.
- Real-time product testing can be performed and ongoing brand trackers can be established. Don’t limit your college marketing programs to just back-to-school season. Engage with them 365 days a year to develop lifelong brand champions.
Looking for BRICK AND MORTAR or CLICK AND ORDER results? Learn more about Barnes & Noble College Marketing’s expertise and our unmatched access and insights into the college market. We have our fingers on the pulse of the college market and connect students with the brands and products they value most. Connect with us online or contact me directly at email@example.com.
*Source: Barnes & Noble College | College Insights