A few weeks ago, our research partner and leader in customer intelligence, Vision Critical, invited me to be a panelist on How to Win the Loyalty of Millennials and Generation Z at their 2015 Global Summit in Chicago.
Here are my top 5 tips on how to engage with this elusive group.
1. Keep it short and meaningful.
Students have a limited attention span. We try to limit every activity to five minutes to maintain quality answers from beginning to end.
2. Be authentic.
Students today are extremely savvy when it comes to marketing, advertising and public relations. Be upfront about your goals and intentions.
3. Use terminology and phrasing that feels natural to them.
More rigid, traditional questionnaires can read awkwardly for this age group. A conversational approach helps yield more accurate answers.
To continue reading, click here.