With the beautiful fall foliage and crisp bite to the air, it couldn’t be a better time to say … I’m heading back to campus!
Or should I say … more than 700 college campuses? In my new position with Barnes & Noble College, I get to dive deep into the world of college students across the nation. What a fun and energizing place to be!
Connecting powerful brands with the right consumer audience has long been a passion of mine. There could not be a better place to pursue that passion than BNC. As the official retail partner on those 700+ campuses, we have more than access – we have daily interactions with more than 5 million college students. We build meaningful, long-lasting relationships with students (including those coveted Freshmen and Graduating Seniors!), alumni, athletic fans and parents that extend way beyond four years on campus.
We have an incredibly unique position: right in the heart of where real life happens on campus. And, we get to bring our brand partners right along with us.
There are so many opportunities, from tapping into our extensive research platform to uncover trends and behaviors in the Millennial/college student market to getting the latest products into students’ hands and creating buzzworthy events that bring brands to life on campus.
It’s simple. We’re everywhere: in store, at campus events, online, on the field and, most of all, in the conversation.
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