While a key period in the academic year, Rush represents only one phase in the bookstore’s year-round commitment to the college campus.
Long before the season starts to change, the college campus rouses from the summer break and explodes into the busiest time of the college calendar — Rush.
Even discounting parents, friends and well-wishers, the sheer numbers on campus are staggering. This fall semester, some 20.2 million students are expected to attend American colleges and universities, according to the National Center for Education Statistics (NCES) Digest of Education Statistics, and perhaps in a nod to an improving economy, that number represents an increase of about 4.9 million since fall 2000.
For Barnes & Noble College, Rush raises the stakes at its 724 campus stores nationwide, as an intense period when resources are particularly tested. In the clamor for back to school, bookstore staff need to be ready for everything from producing school supplies, textbooks and even directions to their students’ first class…continue reading…