The Back to School College Marketing Season officially kicks off each year with the School’s In You Win! Sweepstakes.
Pottery Barn Dorm, the grand sponsor of this year’s sweepstakes, has been partnering with Barnes & Noble College Marketing for the past few years offering a Dorm Room Makeover valued at $2500! Students can also win an Apple Watch from Airheads or 1 year of Mobile Phone Service from Lycamobile.
School’s In, You Win! is promoted nationally across 500 college campuses both on campus and through an integrated digital campaign. After entering the sweepstakes, thousands of students will learn about each of the partners and their products and services, providing a unique opportunity to strategically increase brand awareness through custom sponsored content.
“For the kinds of brands we introduce to our students, marketing has to be about a meaningful narrative,” explains Barnes & Noble College’s Marie Policastro, Director, Brand Partnerships and Market Research. “It’s about where we can provide the best value for our students and a return on investment, lead generation or sales for our partners,” she explains.
The School’s In, You Win! Sweepstakes does just that – we can’t wait to announce the winners of this year’s sweeps!