People often ask me what it is that I do for a living – My response is simple, “I work for Barnes & Noble College.”
“Oh, like my Barnes & Noble that I was just at this weekend?”
“Actually, we are the official retail partner for over 700 colleges & universities. We provide top brands with access to millions of Millennials, their parents and alumni…Barnes & Noble College Marketing is a marketing agency that sits within this retail environment.”
Another conversation I have been having lately is why would a brand want to work with Barnes & Noble College? Here’s how I like to frame it up:
Are Millennials & College Students your demographic? We have over 10MM in-store transactions in our on-campus bookstores just during peak Back to School in August & September. That is 10MM opportunities for your brand to engage your target demo!
Having a product launch? We are working with Combos & AcneFree to get their product in the hands of their consumers.
Sold in store? Use your MDF funding to drive your sales!
Not sold in store? Not a problem! We have worked with Chevrolet & Honda to drive their messaging to our coveted audience & we definitely aren’t a car dealership.
National Ambassador Program launching & need space for your events? We have official space on campus!
Interested in trend analysis on your products directly related to in-store sales? We have an amazing research platform that will allow you to engage with your costumer about what products are sold in our stores & what else they might be looking for!
Cool new app or blog? Let us share via our digital channels to increase your downloads and user demo.
We are SO much more than a retailer, the official college bookstore, we are also a marketing outlet! Where else can brands can get direct access to 5 Million College Students both on-campus and through their beloved smart phones & tablets via direct emails, social feeds and while shopping for their textbooks and collegiate gear?!
I bet I have your interest peaked now, don’t I? What are you waiting for? CONTACT US before Back to School season to give your brand the attention it deserves.
About the Author – Stacey Merkin
Stacey is Manager of Brand Partnerships. A graduate of University of Delaware, Stacey has a B.S. in Social Work. While her career took off in a different direction, being an event planner at New York Magazine, she was social in her work! Stacey lives in Basking Ridge, NJ with her husband, twin boys and dog.