Millennial Research from Barnes & Noble College (BNC), indicates that college students are the next generation of car buyers and influencers. This Spring, Enterprise CarShare is connecting with students, on campus, at Barnes & Noble College bookstore locations in New York, New Jersey, Illinois and Massachusetts, and educating students about the automotive options that are available to them.
Car sharing is a great, economical alternative to car ownership, and a great fit for busy students on a budget. Enterprise CarShare has programs based in local communities, that allow members to reserve a car by the hour, for one inclusive price. Vehicles can be used by the hour, or can be held overnight, giving students greater flexibility with their rental, and greater affordability. Enterprise CarShare offers a wide variety of vehicles, including hybrids, electric cars, pick-up trucks, and fuel efficient sedans, which allows students to experience the look and feel of different car models. Millennial Research from BNC indicates that in-person, brand experience with a car brand significantly increases the likelihood of purchase in the future. Seventy percent (70%) of our college student respondents said they were more likely to buy a car that they have had interaction with on the road. Fifty-eight percent (58%) of our respondents said they likely will purchase a car within the next five years.
Enterprise CarShare members pay one hourly rate, that includes all fuel costs, damage/liability protection, and 24/7 assistance. Finally, unlike traditional car rental companies, students only have to be 21 years old to be a member. What a great option for students to consider! Click here to read more.