Dagoba Organic Chocolates Provides Free Samples to College Students

This spring, Dagoba Organic Chocolate is introducing two of their most popular flavors to our students, at over 80 BNC college bookstores.  Students can stop in and receive free samples of their New Moon™​ Rich Dark Chocolate and Lavender Blueberry Dark Chocolate.  Dagoba is committed to socially responsible business, and all products are Rainforest Alliance certified, which is just as important to our millennials as the rich and delicious taste! http://www.dagobachocolate.com

 

BARNES & NOBLE EDUCATION™ ANNOUNCES INVESTMENT IN FLASHNOTES, INC., AN ONLINE MARKETPLACE FOR COLLEGE STUDENTS

Barnes & Noble Education today announced an investment, through its college business, Barnes & Noble College™, in Flashnotes, Inc., an online marketplace for college students to sell and buy student-created course-specific study materials. Both companies will also enter into a Strategic Alliance Agreement that will enable Barnes & Noble College to promote Flashnotes.com at partner schools and on digital platforms and create positive change and improve academic outcomes by making students more active participants in their own education.

“One of the key objectives of the planned separation of Barnes & Noble Education, comprising the Barnes & Noble College business, from Barnes & Noble Inc., is to pursue strategic opportunities in the growing educational services markets , and our investment in Flashnotes.com is consistent with that objective,” said Max J. Roberts, Chief Executive Officer of Barnes & Noble Education.. “Together, Barnes & Noble College and Flashnotes.com can directly impact student success through a mutual partnership that aligns the student learning and studying experience with a built-in support system, while showcasing the campus bookstore as an important student resource.”

Flashnotes.com, which was founded in Ohio in 2010, is the student-to-student study materials marketplace. On Flashnotes.com, college students sell and buy student-created course-specific study materials—study guides, notes, flashcards, video tutorials, and live video help.

“This investment from Barnes & Noble Education is a powerful validation of how peer-to-peer learning is influencing the higher education process. We’re very excited to be partnering with such an iconic brand that shares our belief in empowering students to help one another,” said Mike Matousek, founder of Flashnotes .com.

The partnership with Flashnotes.com represents a unique new way for Barnes & Noble College to reach a growing segment of the higher education industry. According to Barnes & Noble College’s proprietary research, more than half of college students are receiving tutoring, but the experience is very fragmented with assistance coming from friends, the college, or other general online resources.

For more information on Flashnotes, visit www.flashnotes.com.

To read the press release in its entirety, click here.

Church Hill Classics Offers Scholarship and Branded Diploma Frames

Barnes & Noble College Marketing provides a strategic avenue to further enhance the connection of our internal General Merchandise brands among our college students.  One of our current partners, Church Hill Classics, is an excellent example of this.  Through dedicated email marketing and social media, Church Hill Classics is engaging with consumers about their collegiate branded diploma frames as well as their “Frame My Future” scholarship where five winners will receive $1,000.  For more information on Church Hill Classics’s scholarship and merchandise, check them out online:  http://www.diplomaframe.com/contests/frame-my-future-scholarship-contest-2015.aspx

BARNES & NOBLE TO SEPARATE COLLEGE BUSINESS FROM RETAIL AND NOOK® DIGITAL BUSINESS

Barnes & Noble, Inc. (NYSE: BKS), today announced the filing of a Registration Statement with the U.S. Securities and Exchange Commission in order to effect a separation of Barnes & Noble Education (which comprises the Barnes & Noble College business) from Barnes & Noble’s Retail and NOOK Digital businesses. The planned separation will, when consummated, create two independent, publicly traded companies. The separation is intended to be a tax-free distribution to Barnes & Noble shareholders and is anticipated to be completed by the end of August 2015, subject to customary conditions.

Barnes & Noble believes that the separation will allow each business to optimize its strategic opportunities. As more focused companies with differing potential growth profiles, capital needs and market dynamics, each company will benefit from strategic clarity and separate management and Board focus. The separation will also allow investors to assess each business more clearly as a stand-alone company.

“We have a talented College management team in place, led by CEO Max Roberts, and we will continue to invest and innovate to support the mission of our campus partners, expanding to new colleges and universities, students and faculty and increasing our presence in the growing market for digital educational content and services,” said Michael P. Huseby, Chief Executive Office of Barnes & Noble, Inc.

Mr. Huseby continued, “Separating Barnes & Noble Education will create an industry-leading, pure-play public company with more flexibility to pursue strategic opportunities in the growing educational services markets. At the same time, Barnes & Noble will be able to better capitalize on improving industry trends and merchandising initiatives within its core Retail business. Retail and the NOOK Digital Business will be able to leverage a more integrated technology infrastructure for improved efficiency and to better serve digital customers.”

To read the full press release in its entirety, click here.

ASA

ASA: A New Kind of Student Financial Service

ASA, American Student Assistance®, is a private nonprofit revolutionizing student financial services and ways they can repay their higher education. In order to increase awareness of their student financial services, ASA partnered with Barnes & Noble College Marketing to promote their $1,000 “SALT Has You Hardcovered Sweepstakes” through several digital platforms including website advertising, dedicated email marketing, and social media. We are seeing an overwhelmingly positive response from our Millennials and bookstores alike! To learn more about ASA, and their suggestions for student financial services, check out their blog article on Barnes & Noble College’s signature blog, The College Juice: http://www.thecollegejuice.com/2015/02/money-saving-tips-for-the-savvy-student/

A New Look for the Barnes & Noble College Blog : The College Juice

What’s on our list of 2015 resolutions?  How about an online revamp of one of our favorite sites!  The Barnes & Noble College Social Media Team started the New Year with a bang by designing a fresh, new look for our blog : The College Juice.  Known to our students as a great place to find helpful articles and insights on topics ranging from study tips, easy recipes, college fashion updates, money saving hints and career advice, The College Juice features posts that are relevant and often written by fellow students.  Learn more about the new look http://www.bncollege.com/news/new-year-fresh-juice/