Bumble Bee Launches Lunch on the Run

Bumble Bee is helping college students start the New Year on a healthy note. Using colorful and engaging, in-store signage, at over 70 locations, their Spring 2015 marketing program with Barnes & Noble College Marketing is promoting the brand’s “Grab N’ Go” products, including Bumble Bee Sensations™, and Bumble Bee “Lunch on the Run”. These perfectly nutritious lunch alternatives have become favorites with our health conscious Millennials, who are always on a tight schedule. This program is a great example of how we work with both our marketing partners and our internal general merchandising department to increase brand awareness for, and drive sales of a product, in-store. To read more about healthy snacking and the new flavors that students are craving, follow this link: