At colleges and universities around the country, Fall means football! With this in mind, our partner, Hot Tamales, has brought an exciting marketing program to 30 Barnes & Noble College campuses. Their campaign, “Get Fired Up – Kick off Your Game Day with a Pack of Hot Tamales”® was targeting at rivalry college football games. Each participating college campus is distributing free Hot Tamales samples to students and alumni during rivalry home football games and throughout the season. In-store signage is displayed to reinforce the campaign messaging. What better way to tap into that electric, game day excitement, and help our students stay “fired up” to cheer for their home team, while increasing brand awareness and driving in-store product sales!