“School’s In You Win!” Sweepstakes Kicks Off with Awesome Partners & Prizes
It’s that time of year again when partners can participate in our annual “School’s In You Win!” sweepstakes. Every year, in order to get students pumped up for the Back-to-School time, we offer different prizes to win. Last year we had 103,529 entries and we expect that number to only increase this year.
Prepaid wireless provider, Net 10 Wireless is giving out our first prize, offering a Samsung Galaxy 5S and a year’s worth of Airtime Cards. Yoga and fitness extraordinaire, Gaiam, is presenting the second prize, giving away a Balance Ball Chair, perfect for those long study sessions during the school year. The third prize is a Barnes & Noble $100 gift card, ideal since our students will need their textbooks for the upcoming semester. After entering the sweepstakes, thousands of students will learn about each of the partners and their products and services, providing a unique opportunity to strategically increase brand awareness.
We are broadcasting this sweepstakes through in-store signage, web advertisements, social media posts, emails, and a landing page. The landing page offers detailed information on our sweepstakes partners, Barnes & Noble College discounts, and tips and tricks on surviving college from Barnes & Noble College’s very own College Juice blog. Our students love free stuff and we can’t wait to give it to the lucky winners!