Teach.org Inspires Barnes & Noble College Students
It’s a sobering statistic that half of our K-12 teachers are eligible to retire over the next 10 years. As one of the most inspirational brands, Barnes & Noble College Marketing has teamed up with Teach.org, who is dedicated to inspiring more students to become teachers. Teach.org gives students all the tools and information they need to learn how to pursue a career in education. Their website includes a step-by-step guide on how to become a teacher, scholarship and financial aid resources, teacher certification instructions, and a search engine to find job opportunities in the area.
What better way to find students who are trying to decide on their future career, then to sponsor a marketing program at Barnes & Noble College bookstores? Teach.org’s program spanned across 150 campuses with elements that included: dedicated emails, social media posts, signage, bookmarks, and web ads. Their two slogans, “You don’t need to be famous to be unforgettable.” and, “You can be anyone, why not be someone?” capture how teaching is more than just a job, and how it can change one person’s life…. and our Millennials just may be the perfect group to accept this challenge.